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What’s the difference between a successful sale and no sale? It’s simple, really. The difference is middle of funnel (MOF) marketing. MOF helps potential customers understand your product or service and why they need it.
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The top of the funnel (TOF) is the first step in the process, and it is essential for businesses to get this step right if they want to increase their customer base. This blog post will look at what TOF means and discuss some strategies for growing your customer base using TOF tactics.
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Having an organized system in place makes it easier for both current customers and prospective ones alike to easily find what they need without getting lost on their journey from awareness → consideration → decision → action (or conversion).
It’s no secret that having a strong presence on social media is key for small business owners. But if you’re like me, seeing all of the trends on TikTok and Instagram Reels can be overwhelming. Where do you even begin? Well, don’t worry because I have some tips to get you started with these platforms and help make creating content a little easier.
Try one (or all!) of these ideas today and see how quickly they can help increase engagement with your brand!
Events are a great way for businesses of all sizes to increase their visibility and attract new customers.
It pays off big time when businesses use data-driven decision-making instead of relying solely on gut instinct or opinion when creating campaigns.
As the digital landscape continues to evolve, so does the way we design our websites.
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