Tips to Survive Your Marketer's Request for Instagram Reels and TikTok Videos

We've all been there. Your business is growing, and your marketer tells you that you need to start making videos for Instagram Reels and TikTok

If you're like most business owners, this news can feel overwhelming. How are you supposed to make great video content when you don't have the on-camera training or resources of a Hollywood studio? Don't worry – it's not as hard as it seems. Here are some tips to help you create awesome video content quickly and easily.

Start with a Hook 

Facebook states that you have three seconds to capture the audience’s attention when posting a video. Start strong with a hook, like an interesting question or statement that will draw viewers in. For example, if you own a clothing store, start off your video with something like “Hey fashionistas! Do you know the must-have piece for this season? I'll show you!” Your goal is to get people interested in watching, so make sure your opening lines are enticing and unique. 

Ask Your Marketer for Video Prompts  

Your marketer likely has created several topics for videos that align with your overall marketing strategy. These topics could include tutorials on how to use one of your products or services, behind-the-scenes footage of your company's day-to-day operations, interviews with customers who are satisfied with what they bought from your business, etc. Ask them to provide some video prompts so that the messaging stays consistent across all posts. This will also help ensure each clip delivers an effective message that resonates with viewers while creating brand loyalty and trust. 

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Record Several Clips at Once  

When filming television shows or movies, actors often film multiple scenes in one day by changing up their wardrobe or setting up different scenarios to appear like they are in the correct part of the story. You should do the same when shooting your clips for social media platforms such as Instagram Reels and TikTok videos; record several clips simultaneously instead of shooting one clip here and there throughout the week. This way, you can stay focused on getting those clips filmed without having to worry about coming back later on down the line - plus, it saves time! 

Lighting is Everything 

The first step in creating quality content for Instagram Reels and TikTok is lighting. Investing in a ring light is the best way to ensure that your videos are well-lit. Not only will this make your videos look more professional, but it will also make them stand out from other people's content on the platform. Once you have your ring light set up, test out different angles and distances so you can get a feel for how it looks with your videos. 

“Don’t be afraid of making mistakes! It happens to everyone – just laugh it off and try again. The more fun you have while making these videos, the better they will turn out!”

Be Yourself!

You don’t have to be a Hollywood actor to create incredible videos for your business (after all, they are paid professionals). Instead, just show up as yourself - your customers would much rather see an authentic version of yourself instead of someone who is trying too hard to be perfect on camera. You may be surprised at how excited people get when they see you on their feed supporting your business! 

Making engaging content for social media can feel intimidating at first – but with practice and patience, anyone can learn how to make video content that brings value back into their brand or business! Start by investing in good lighting equipment; set realistic expectations; practice speaking into the camera; embrace mistakes; and lastly, have fun with it! With these tips in mind, creating engaging video content for Instagram Reels and TikTok should become easier over time. Good luck!